About ALEX Corporation

ALEX Founding Statement (Formulated in 2011)

Japan, which established a world-renowned position during its period of rapid economic growth—particularly in the manufacturing industry—has since experienced prolonged stagnation. With the arrival of the internet age, its international standing has continued to decline. Deeply concerned about this situation, we are launching this enterprise with the ultimate goal of revitalizing Japan’s foundation as a nation capable of once again making significant contributions to the world. We aim to do so by actively promoting Japan’s outstanding human resources, ideas, concepts, designs, technologies, products, culture, and lifestyle habits to the global community.

We intend to fully leverage the opportunities presented by the internet age and the benefits of technology, which have made it easier to access global markets. Our mission is to build a business platform that targets not only the domestic market but also the international stage. On this foundation, we will discover and nurture individuals capable of revitalizing industries, and together—with them or through the outstanding, locally-rooted Japanese products they develop—we will create new businesses on a global scale.

Through these efforts, we seek to contribute to the enhancement of Japan’s national strength and the enrichment of the lifestyle and culture of its people. At the same time, by introducing Japan’s exceptional talent and products to other countries, we hope to play a role in the prosperity of nations around the world.

CEO Message (April, 2025)

It has been some time since we formulated the “ALEX Founding Statement” above, and the world has changed even more significantly since then. However, the passion and commitment declared in that statement remain at the very core of ALEX, and we continue to hold them dear.

Today, our company operates with three main pillars: cross-border e-commerce, healthcare, and media. Through these businesses, we introduce the charm of Japan to the world and deliver its unique value to people across the globe every day. Our customer base now spans over 100 countries worldwide.

Having experienced the COVID-19 pandemic and ongoing conflicts, we now live in an era shaped by artificial intelligence—an age in which both work and lifestyle are undergoing dramatic transformation. And we believe these changes will only continue. In such a dynamic world, we are committed to focusing on “enduring values”—values that remain unchanged even amidst change—to serve our global customers.

Japan, a country that has long cherished its traditions, is home to countless products and practices that retain their value regardless of the era. As one of the world’s leading nations in longevity, Japan is also gaining attention for its contributions to global health, through both its products and lifestyle—offering enduring value to people everywhere.

At ALEX, we will continue to dedicate ourselves to sharing these timeless Japanese values with the world and contributing to the happiness and well-being of our customers around the globe.

 

Koichiro Tsujino
Founder & CEO
ALEX Corporation