Privacy policy

Basic Policy Regarding the Protection of Personal Information (Privacy Policy)

ALEX Corporation (“we,” “us,” or “our”) handles personal information appropriately and in accordance with Japan’s Act on the Protection of Personal Information (the “APPI”), other applicable laws and regulations, and this Privacy Policy in connection with the websites and online stores we operate, including ALEXCIOUS and ALEXCIOUS HEALTH (collectively, the “Sites”), and the services we provide.

1. Information We Collect

We may collect the following information:

• Your name, address, telephone number, email address, date of birth, gender, company name, department, and other information you provide to us
• Information relating to transactions, including order details, purchase history, shipping address, payment status, and return and refund history
• Details of inquiries, repair or after-sales service requests, surveys, reviews, and other communications
• Information relating to registration for and participation in seminars, lectures, events, newsletters, and similar activities
• Employment history, contact details, and other information provided in connection with job applications
• Information automatically collected when you use the Sites, including your IP address, cookies, advertising identifiers, device type, operating system, browser type, pages viewed, dates and times of access, referring website, and location information
• Other information necessary for us to provide our services

As a general rule, we do not actively request information concerning medical history, health conditions, or other sensitive personal information. However, if it becomes necessary to collect such information in connection with an inquiry, product consultation, or after-sales service, we will obtain your prior consent unless otherwise permitted by applicable law.

2. Purposes of Use

We use the personal information we collect for the following purposes:

• To verify your identity and prevent fraudulent or unauthorized use
• To accept and process orders, payments, shipments, customs clearance and other import or export procedures, delivery tracking, returns, exchanges, and refunds
• To provide products, services, warranties, repairs, and after-sales support
• To respond to inquiries, consultations, requests, complaints, and other communications
• To provide information about our products, services, campaigns, seminars, events, newsletters, and similar offerings
• To operate and maintain the Sites, ensure their security, and respond to technical problems
• To analyze and improve the use of the Sites and our services and to plan and develop new products and services
• To display content or advertising tailored to your interests and measure its effectiveness
• To manage contracts, communications, business discussions, and other relationships with our business partners
• To conduct recruitment screening, communicate with applicants, and complete post-recruitment procedures
• To create and retain records required by law and respond to government authorities or other relevant organizations
• To protect the rights, property, and safety of our company or third parties
• To perform activities incidental to any of the purposes listed above

We send newsletters and other promotional emails based on your consent or another lawful basis permitted under applicable law. You may unsubscribe at any time by following the instructions provided in the relevant email or by contacting us through the contact details set out below.

3. Cookies and Similar Technologies

The Sites may use cookies and similar technologies to provide essential website functions, retain login status and shopping cart contents, understand how the Sites are used, improve our services, prevent fraudulent activity, deliver advertisements, and measure advertising effectiveness.

Information collected through cookies and similar technologies may include your IP address, device information, browser information, browsing history, and information about products you have viewed, purchased, or added to your shopping cart. Even where such information does not identify you by itself, it may constitute personal information when combined with other information held by us.

You may restrict or reject the use of cookies through your browser settings or the cookie preference tools available on the Sites. However, if you disable essential cookies, certain features of the Sites may not function properly.

Where consent is required by the laws applicable in your country or region, we will request your consent through an appropriate method before using cookies other than those that are strictly necessary.

4. Disclosure of Personal Data to Third Parties

We will not disclose personal data to any third party except in the following circumstances:

• Where you have given your consent
• Where disclosure is required or permitted by law
• Where disclosure is necessary to protect a person’s life, physical safety, or property and it is difficult to obtain your consent
• Where disclosure is particularly necessary to improve public health or promote the sound development of children and it is difficult to obtain your consent
• Where cooperation with a national or local government authority, or a person acting on its behalf, is necessary for the performance of duties prescribed by law and obtaining your consent could interfere with the performance of those duties
• Where personal data is transferred in connection with a merger, company split, business transfer, or other succession of business
• Where disclosure is otherwise permitted under the APPI or other applicable laws and regulations

5. Service Providers

We may entrust all or part of the processing of personal data to the following types of service providers to the extent necessary to fulfill the purposes described in this Privacy Policy:

• Online store operators and technology platform providers
• Payment service providers and financial institutions
• Shipping, customs clearance, import and export, and other logistics service providers
• Cloud service, data storage, security, and system maintenance providers
• Email delivery, website analytics, advertising, and customer support service providers
• Repair, warranty, after-sales service, and other providers that support our business operations

We select service providers appropriately, establish the conditions governing their processing of personal data through contracts or other arrangements, and exercise necessary and appropriate supervision over them.

Shipping carriers, payment service providers, and fraud prevention providers may, in certain circumstances, process personal information for their own purposes and under their own authority. In such cases, they act as independent controllers or businesses, and their own privacy policies apply to their processing of personal information.

6. Processing and Transfer of Personal Data Outside Japan

In connection with the operation of our online stores, payment processing, shipping, cloud services, website analytics, email delivery, and other business activities, we may provide personal data to, or engage service providers located in, countries or regions outside Japan.

Our online stores use services provided by Shopify. Your personal data may therefore be processed in countries or regions where Shopify Commerce Singapore Pte. Ltd., Shopify affiliates, or Shopify service providers are located, including Singapore, Canada, the United States, Ireland, and other countries or regions.

For more information about Shopify’s processing of personal data and its service providers, please refer to:

• Shopify Consumer Privacy Policy
• Shopify Data Processing Addendum
• Shopify Subprocessors

* Please note that the linked Shopify pages may be displayed in a different language depending on your location or language preferences.

To deliver products internationally, we may also provide your name, address, telephone number, email address, order details, and other information necessary for delivery to shipping carriers, customs brokers, and other relevant service providers located in the destination country or region.

When personal data is processed outside Japan, we take necessary and appropriate measures in accordance with the APPI and other applicable laws, including reviewing the personal information protection systems of the relevant country or region, implementing contractual safeguards, and assessing and supervising the relevant service providers.

Where your consent is required by applicable law, we will provide you with the name of the relevant country or region, information concerning its personal information protection system, and any other information required by law before obtaining your consent.

7. Security Measures

We implement security measures appropriate to the nature of the personal data we process and the relevant risks in order to prevent unauthorized access, unauthorized use, leakage, loss, or damage. These measures include:

• Appointing a person responsible for the handling of personal information and establishing internal policies and procedures
• Identifying employees authorized to handle personal data and defining their access rights
• Providing employees with appropriate training and supervision concerning the handling of personal information
• Appropriately controlling areas, devices, and media used to process personal data
• Implementing technical measures such as access controls, authentication, unauthorized access prevention, and malware protection
• Reviewing the status of personal data processing and making improvements where necessary
• Appropriately selecting, contracting with, and supervising service providers
• Reviewing the personal information protection systems of countries or regions in which personal data is processed and implementing appropriate safeguards

Upon request, we will provide further information about our security measures to the extent that doing so would not compromise the security of our systems or data.

8. Retention of Personal Data

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy or for as long as required for legal, contractual, accounting, tax, dispute resolution, or other legitimate purposes.

When personal data is no longer required, we will delete or anonymize it within a reasonable period unless its continued retention is required by law.

9. Requests Concerning Personal Data

Subject to the APPI and other applicable laws, you may make the following requests concerning personal data held by us:

• Notification of the purposes for which your personal data is used
• Disclosure of your personal data or records relating to its disclosure to third parties
• Correction, addition, or deletion of your personal data
• Suspension of use or erasure of your personal data
• Suspension of disclosure of your personal data to third parties

To make a request, please contact us using the details provided in Section 13. We will respond in accordance with applicable law after verifying your identity or the authority of your duly authorized representative.

If you have a preferred method of receiving the disclosed information, please let us know. We will accommodate your request where reasonably possible, unless doing so is technically difficult or we are otherwise permitted by law to use a different method.

If we decline all or part of your request as permitted by law, we will explain the reason for our decision. We do not generally charge a fee for requests. However, if responding to a request would involve substantial out-of-pocket expenses, we may ask you to pay a reasonable amount after notifying you in advance.

10. Customers Residing Outside Japan

Where the data protection laws of the European Economic Area (“EEA”), the United Kingdom, Switzerland, or another country or region apply to our processing of your personal data, we will process your personal data in accordance with those laws.

We process personal data on one or more lawful bases, including the performance of a contract, compliance with a legal obligation, our legitimate interests or those of a third party, your consent, or another lawful basis recognized under applicable law.

Depending on the law applicable to you, you may have the right to request access to, correction or deletion of, or restriction of processing of your personal data; object to the processing of your personal data; receive your personal data in a portable format; withdraw your consent; or exercise other rights provided under applicable law. To exercise any of these rights, please contact us using the details provided in Section 13.

You may also have the right to lodge a complaint with the data protection authority responsible for your country or region of residence.

11. Personal Information of Minors

If a minor provides personal information to us, the minor should obtain the consent of a parent, guardian, or other legal representative where necessary. We may verify the consent of a parent, guardian, or other legal representative where required by applicable law.

12. Changes to This Privacy Policy

We may revise this Privacy Policy in response to changes in applicable laws and regulations, our business activities or services, or other circumstances.

If we make a material change, we will notify you by posting a notice on the Sites or through another appropriate method. The revised Privacy Policy will take effect on the date it is posted on the Sites or on any other effective date specified by us.

13. Company and Contact Information

Entity Responsible for Processing Personal Information

ALEX Corporation
Koichiro Tsujino
Founder and CEO
Twin 21 MID Tower 35F
2-1-61 Shiromi, Chuo-ku
Osaka 540-6135, Japan

Contact for Privacy-Related Inquiries

Email: info@alex-x.com

Koichiro Tsujino
Founder and CEO ALEX Corporation

Last updated: September 28, 2026